The old logo uses a complicated serif font which can only be created using bezier curves. All together, it has 100 anchor points, resulting in a 6 KB (6,380 bytes) file. When compressed, the size comes down to 2 KB (2,145 bytes).
"The next billion" refers to the billion people who are expected to start using the internet by 2016. They are mostly located in parts of Africa and Asia where bandwidth is extremely expensive. In some places, up to 100 times (!) more expensive than in the US.
A simplified version of the new logo, on the other hand, can be constructed almost entirely from circles and rectangles (with the exception of the lower-case g) thus making it low sized.
The entire logo consists of:
10 circles (2 each for the capital G and lower case g, 2 for each O, and 2 for the e)
5 rectangles (2 for the capital G, 1 for the lower case l, 2 for the e)
1 shape made with 7 anchor points (the descender on the lower-case g)
As Google stated on their blog:
The old logo, with its intricate serifs and larger file size, required that we serve a text-based approximation of the logo for low bandwidth connections. The new logo’s reduced file size avoids this workaround and the consistency has tremendous impact when you consider our goal of making Google more accessible and useful to users around the world,including the next billion.
10 circles (2 each for the capital G and lower case g, 2 for each O, and 2 for the e)
5 rectangles (2 for the capital G, 1 for the lower case l, 2 for the e)
1 shape made with 7 anchor points (the descender on the lower-case g)
As Google stated on their blog:
The old logo, with its intricate serifs and larger file size, required that we serve a text-based approximation of the logo for low bandwidth connections. The new logo’s reduced file size avoids this workaround and the consistency has tremendous impact when you consider our goal of making Google more accessible and useful to users around the world,including the next billion.
"The next billion" refers to the billion people who are expected to start using the internet by 2016. They are mostly located in parts of Africa and Asia where bandwidth is extremely expensive. In some places, up to 100 times (!) more expensive than in the US.
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